Behavioral health is relationship-driven, emotionally complex, and operationally demanding.
CARRIE HUNNICUTT, MA
Behavioral Health companies don’t grow because people aren’t trying. They struggle because systems underneath them aren’t built to scale. Outreach is busy. Admissions is answering phones. Marketing is driving leads. Leadership is frustrated, but can’t pinpoint where momentum is leaking or why fixes don’t hold long term. That’s the gap I work in. I see patterns others miss - not because they’re careless, but because they’re in it.
By understanding this industry, I bring clarity to leaders, stewards and investors identifying what’s limiting, help them focus on the right strategies, and create growth that doesn’t rely on constant intervention. My approach respects the human side of behavioral health while holding accountability for results. No jargon. Just clear insight, grounded recommendations, and practical next steps that improve census, strengthen teams, and create confidence.
Who I create Clarity For
BEHAVIORAL HEALTH COMPANIES
I help organizations understand why growth stalls even when demand exists…where systems stop scaling, where effort becomes inefficient, and when culture and morale suffer. By revealing how strategy, structure, culture, and execution interact, I help leadership focus on the key levers that facilitate momentum, restore traction, and support growth.
BOARDS AND THOSE RESPONSIBLE FOR STEWARDSHIP AND OVERSIGHT
I help boards see beyond reports to understand what is truly driving performance and creating risk. By translating what we know into insight, I drive sharper oversight, ask better questions, and bring clearer alignment. The focus is on understanding what will hold up over time…what supports scalability, where vulnerabilities exist, and how today’s decisions affect future outcomes, valuation, and organizational health.
CAPTIAL PARTNERS AND THOSE EVALUATING INVESTMENT AND RISK
I help investors understand what they are actually buying in the behavioral health space. By looking beneath projections and decks to the lead drivers, leadership dynamics, and growth mechanics underneath, I identify what is durable, what is fragile, and where it is likely that scaling will or will not happen. This provides a clearer view of opportunity and risk, informing investors before capital is deployed.