Behavioral health is relationship-driven, emotionally complex, and operationally demanding.
CARRIE HUNNICUTT, MA
Behavioral Health companies don’t grow because people aren’t trying. They struggle because the system underneath them isn’t built to scale. Many reach a point where effort increases but outcomes don’t. Outreach is busy. Admissions is answering phones. Marketing is driving leads. Leadership is frustrated and reactive, but can’t pinpoint where momentum is leaking or why fixes don’t hold long term. That’s the gap I work in. I see patterns others miss - not because they’re careless, but because they’re too close to their lane.
By understanding this industry, I bring clarity to leaders, stewards and investors identifying what’s limiting scale, help them focus on the right decisions, and create durable growth that doesn’t rely on constant intervention. My approach respects the human side of behavioral health while holding systems accountable for results. No jargon. Just clear insight, grounded recommendations, and practical next steps that improve census, strengthen teams, and create confidence at the leadership level.
Who I create Clarity For
BEHAVIORAL HEALTH COMPANIES
I help organizations understand why growth stalls even when demand exists…where systems stop scaling, where effort becomes inefficient, and when culture and morale suffer. By revealing how strategy, structure, culture, and execution interact, I help leadership focus on the key levers that unlock momentum, restore traction, and support sustainable, repeatable growth.
BOARDS AND THOSE RESPONSIBLE FOR STEWARDSHIP AND OVERSIGHT
I help boards see beyond reports and narratives to what is truly shaping performance and risk. By translating operational reality into governance-level insight, I support sharper oversight, better questions, and clearer alignment with management. The focus is on understanding what will hold up over time—what supports scalability, where vulnerabilities exist, and how today’s decisions affect future outcomes, valuation, and organizational health.
CAPTIAL PARTNERS AND THOSE EVALUATING INVESTMENT AND RISK
I help investors understand what they are actually buying in the behavioral health space. By looking beneath projections and decks to the lead drivers, leadership dynamics, and growth mechanics underneath, I identify what is durable, what is fragile, and where it is likely that scaling will or will not happen. This provides a clearer view of opportunity and risk, informing investor before capital is deployed.